Business

Introduction to Business

Understanding the concept of business.

• Different types of businesses: sole traders, partnerships, corporations.

• Roles and responsibilities within a business.

• Basic understanding of business operations, including production, marketing, finance, and human resources.

Entrepreneurship and Innovation

What is an entrepreneur? Characteristics of successful entrepreneurs.

• Creativity and innovation in business.

• Identifying opportunities and assessing risks.

• Introduction to business planning and setting up a small business.

Marketing Fundamentals

Understanding the marketing concept.

• Market research: why it is important and different methods.

• The marketing mix (4Ps): product, price, place, promotion.

• Branding and advertising basics.

• Introduction to digital marketing and social media.

Finance Basics

Introduction to financial documents: income statement, balance sheet, cash flow statement.

• Understanding revenue, costs, profit, and loss.

• Budgeting basics: why businesses budget and how it's done.

• Introduction to personal finance: budgeting, saving, and managing money.

Business Ethics and Social Responsibility

Understanding ethics in business.

• The importance of corporate social responsibility (CSR).

• Ethical dilemmas in business decision making.

• Sustainability and environmental considerations in business.

Globalization and International Business

What is globalization and its impact on businesses.

• Opportunities and challenges of international trade.

• Cultural considerations in international business.

• Multinational corporations and their role in the global economy.